Today is a special day at flowing because we are starting commercial operations. It’s a long awaited moment for us, so we wanted to share some happiness :D

So we’re starting to sell our main service. You can reach airflowing here and see its plans and pricing here but we are not making a big deal about this technical fact.
 
Actually we are conveniently using the natural obscurity of a discreet start to mature our product more and more every day. At flowing, there is no plan, only philosophy, and design, and execution, so we know we’ll grow with our customers.
 
But what is really a big deal for us, what really get us excited, is to know that from now on we’ll gradually scale up the transformative process that happens when we visit companies. Every time we are there, we see people finding out by themselves that they can easily work way better.
 
This also means that airflowing isn’t invite-only anymore. Since today, anyone can sign up and have an account for its own company joining a community of innovative and creative people. That have left us with the privilege to have a community of roughly about 35 companies and 140 people that are using airflowing every day to run their business more creatively and more efficiently.
 
Our happiness is there because we are seeing those numbres grow each week so we are certain that we’ll expand this experience.
 
This a nice example of what I mean:
09. You shall post every message in airflowing
That’s sounds intriguing, right? but... what is it?
 
That’s what I’ve asked to Rodrigo Marques, Pquatro propaganda’s founder, and he said this:
We added airflowing as one of the commandments of our agency because we understood the importance of keeping the whole team aware of all the steps / comments and jobs that are currently in progress. With this “commandment” we maximize our problem solving potential, allowing people, even those outside the task at hand, to assist on problems and contribute to the creative process.
To us that sounds like experiencing airflowing’s mantra: 
The essential wants to flow
That’s why we made it, its design intention is to stay always there, being almost invisible, helping you to have a powerful healthy and more effective creative process.
 
That’s exactly why airflowing exists.
 
P4 commandments

Acknowledgments

Here is my acknowledgment to some people that I know and other people that I don’t. All of them had influenced me directly or indirectly through the things they have done and the things they are exemplifying.
 
First, airflowing would not be real without a Natalia Fuentes. Sorry guys but she is simply the best startup founder wife on Earth. Period. She had demonstrated wisdom, over and over and over and over and over, even when she didn’t knew the details.
 
Jorgelina Nélida Pacheco and Domingo Alfonso Sastre. Mom and Dad. Life wasn’t typical for them. They’re not among us anymore. But, they’ve managed to create the conditions that brought me here anyway. So, for you guys, wherever in the universe you are by now, I tell you: you did a great job.
 
It’s funny but you know you have the right business partner not in good times but in tough times. He or she is the one, if he or she offers you to stay out of the way at the right time, ensuring to you, and to everybody, that they are not part of the problem for you. So, Dimas... you lucky SOAB keep connecting us and doing what you do best. And Letícia Scheidt, thank you for supporting him on that.
 
Jason Fried and David Heinemeier Hansson, thanks for showing that the enterprisey culture is valueless bullshit and that simplicity and gentle competition and irreverence and good taste not only works but that is precious. Thanks for Getting Real and Rework, I barely can wait to attend 37signals workshops to meet you guys.
 
Seth Godin, I have to thank you many things but let me say that this less known book you wrote made me learn a lot and influenced airflowing's design particularly in its CRM-like features. I also thank you because your blog made us embrace the anthropological approach to business and for being all The Marketing University one can possible need in life :) by making sense in the middle of this revolution we are starting to experience. You’re a key piece in a key place playing a key role. We need you in your mission.
 
Ivana Sedenecka thanks for unexpectedly connecting people with such positive spirit with just the right attitude learning what’s really valuable and sensitizing people about that one inspiring shipment at the time. Thank you for helping us to make a difference in 24 lessons.
 
Simon Olson, thank you for being there to generously tell me things that only an all life long, smart, frank, real friend would tell you with the right words at the right time. Thanks for being kind, believe me, some people remember those “details.”
 
Derek Sivers, I’m still in a state that I can’t barely believe this but thank you for reading my blog and spreading your intelligent and generous happiness and showing that uncommon sense makes sense and for being an entrepreneur that proves that maximizing freedom is a real option. Thank you for being that inspiring truly free citizen of Earth.
 
Thanks Marco Perlman and Daniel Heise for showing us that we are not alone thinking like this here in Brazil. We need more of this. Let’s make it happen!
 
Thank you Andy Freire for writting a book that was personal pivot for me. The moment I’ve started the in web application industry was the moment I’ve finished reading Pasión por Emprender. 
 
Thank you to Alan Kay, Dan Ingalls and all the team that gestated Smalltalk, the only programming environment that maximizes design thinking from its very fundamentals.
 
Thank you Squeak community for being there and having an environment where play and real work has no clear borders.
 
Thank you to all Pharo fellows, specially Esteban Lorenzano for patience and support. 
 
Thank you Stéphane Ducasse for helping Pharo to evolve.
 
Thank you Avi Bryant and Julian Fitzell for inventing Seaside, a key part in the airflowing's engine, and thank you to all Seasiders including Lukas Renggli, Phillipe Marchall and many many other contributors that made Seaside possible one package commit at the time.
 
Thanks to Randal Schwartz, yes! that Randal Schwartz for coming to the unusual town we’re in! and talk about airflowing and our evil plans, muahaha!
 
Thank you Steve Jobs for your inspiring work. This random guy with a mac is making a startup from its garage because of it. It was far from being the first, but my first mac felt and smelt like my first real computer. 
 
Thank you Guy Kawasaki for The Art of the Start. A must. Needless to say more, well... perhaps this one: “...sales fixes eeeeverything...” :D
 
Thanks Jasper Harlaar for writing a review and letting us know that airflowing resonates in Canada and creates a help-me-migrate-my-ERP-to-the-cloud market for consultants.
 
Marcelo Pimenta thanks for those two subtle yet valuable UI suggestions. 
 
Juan Bernabó from TeamWare, thank you for starting StartupBrasil and thinking big and being awesome for everybody, everywhere, all the time.
 
Thanks Adriano Spanhol from Illumëo for sharing Cialdini’s Influence and being eternally enthusiastic about airflowing :)
 
Thanks to the PTI and all its team, for all your support, your work on the region needs you a lot.
 
Thank you Nereu and Bruno Matiello from aaZ for letting us know about a partnership that really makes sense. We are looking forward to get it done.
 
Thank you Matt Ackerson and Dave Altman from SaberBlast and Petovera for having a real voice and letting us know that airflowing resonates in Los Angeles and New York. 
 
Thank you Flavia Viana, Rodrigo Guedes and Susana Brasil from Trafor, you guys have a special place in our hearts no matter what.
 
Neve Góis and Rodrigo Gonçalves from DoIt, thank you for the notification of the unseen comments thing, an UI suggestion that made all the difference!
 
Thank you Luciano Tita from Tato for a really cool idea for an airflowing widget and for believing in us since the first “grey early-days-prototype” of airflowing.
 
Thank you Zepa, Nilson and Jhonny form Zepa Cine Video for being the first production studio in the community. We always thought your segment can find airflowing useful but you guys made it real.
 
I feel like I can continue all the way to Socrates here :)
 
Okay, last but not least, thanks to all the people that believe in us. You know who you are, please know that we want have great conversations to learn from your experiences over and over and over again.
 
The Start.