selective creativity

The waiting is over, and we are excited to announce that: the first stage of airflowing has begun!

At this stage, we have invited a group of innovative business owners and their staff to test the airflowing experience.

The point of this stage is to allow these people to fully experience our services, while helping us to make the production adjustments necessary to scale airflowing to a wider audience.

But everything starts with a single step.

So here we are and we're glad your there. We value  that. A lot. We are ...

Question everything you do. Wait... what? once you decided to do something questioning hurts, right? so why to do it?

What for?

I think it's actually a great advice if you put it in the right context.

Picture this: you are not you anymore. Picture that you are a child in contact with the things you do.

That kind of curiosity is a guide to the most useful kind of questioning. Your inner children curiosity won't give anything for granted. That curiosity will demand you to answer why for everything you ...

On Y Combinator there is a recent discussion about twitter as a business.

1) What problem twitter really solves?

The need of chit chat. Small talk is a very complex and valued activity.

2) Is twitter intentional or accidental?

"Make something people want" is the typical advice enterpreneurs receive, but to which extent that advice is a good one? Was twitter made based on what people want? Lot of people reacts to twitter but a bigger bunch just don't care. So maybe there is a profile on twitter users (short attention spans anyone?).

What's the purpose ...

In all the lobbies there are a million stories. Only some of them have a narrative.

Check how Roman & Williams help an ambient to tell those stories with taste and without words:

...

How do you start something? what are the first questions you make when you are going to do something? What I'm trying to ask you is this: what do you do to prepare a context for producing assertive creativity?

Because symmetrically: if you start by making the wrong questions, you'll have very little chances of ending working on the right thing.

Have you ever questioned the idea of reason as a reason enough to do something?

If you still think that reason is enough, then why this is an ATM that doesn't suck?

...

If you have an idea to make a business you need to take a look to the possibility of incubation.

Why?

Because is either or you do it in a place that is specialized on that or you do it yourself.

Have you ever talked with people in an incubator? It's worth the experience. Here is my experience visiting the PTI - Itaipu's Technological Park:

Turns out that a few kilometers from home there is this technological park. I've talked to them and they invited me to visit the park to talk there.

So last week I've visited ...

One of the reasons I blog is not only to publish but also to remember. Once something is published, the author's idea becomes part of the reader's story and a connection is possible.

So a blog is another way to remember in public.

What I like to write, and publicly remember here is this idea that it came just now:

You can't learn art if the craftsmanship is getting in the middle.
Once how-to is a non-issue, you are able to do art. Not before.

I think that the tech stuff is largely overrated in a big chunk of the tech community. I ...

This is a story about what happened when implementing our first social feature. One that, for the experience of the product, means all the difference.

Last week, after playing around with an idea, I've announced here that I was working in a social feature for @airflowing.

I did it, and is running well but I think is interesting how I reached that point.

Why?

Because it didn't happen without adventure.

Yeah, adventure. Another way to say shit happens but got solved in the end.

Let me tell you what happened two days ago...

Last tuesday, I was finishing the adjustments needed ...

One of the tools available for creative people is contrast.

The best part is that you can contrast almost anything. I mean... it doesn't even have to be visual. You can contrast sounds, the tone of your voice, ice cream and coffee, really... anything. BTW, I love in Ratatouille how the little mouse described it using some cheese and the red berry.

You can even use contrast with definitions.

When you don't know much about what is something, maybe you can have an idea of your next step by contrasting it with what it isn't. Then you progress into the next cycle.

So what ...

If you think the IT guys were invented this century, watch this:


...

The iPad is your grandma using internet.

Or... your mother in law. Or your unconnected relative of your choice.

There is people saying that there is no innovation, that it's 4 iPhones with duct tape, etc. They focus in what it is but they are missing why it is.

Why an iPad? why that way?

Our view is that iPad is a force expanding the market. Grandmas aren't connected and that side of the spectrum is the one that matters.

It didn't need to innovate more to achieve that. So what?

It does the ...

Can you say "no" if  is intelligent to say it?

Can you say "no" even to yourself?

For us saying no is about:

• knowing when to say it
  
• applying the uncreativity principle

I don't know if that happens to you but I see that all the time. I don't get why people is so often afraid to say no. There is no point in not paying the price of saying no. It's bad business.
 
Here is a list of examples that requires people saying no:

• A magazine is good if it makes a good selection of subjects. Which is a rejection of what's not there. Editors ...