selective creativity

Passing the wrong laws.

The United States Senate will vote on Protect IP and SOPA later this month.

Both are terrible options.

If passed, those would make the states able to legally do what Syria, Iran and China are doing on the net. In practical terms this means corporate censorship on the internet.

If you are an U.S. citizen you should act now not only for you and your people but for the sad example it would set worldwide. If you are not, you can sign a petition too adding some pressure and letting them know that those bills are the wrong thing ...

First locally produced ad by Diageo (owners of the Johnnie Walker brand) created by Neogama launched yesterday here in Brazil.

It works by making two things at once:

1. destroying the idea that Brazil is a sleeping giant
2. reinforcing the idea that Brazil is giant. The idea that Brazil is big is present in many many places, is internatinally well known and hey... Brazil is greographically huge. It also linked with its foundation with the phrase present in its national himn: "giant by nature" 

Take a look at this scial-media report here:

Observations

This is what I'm taking from it:

1. facebook is strong
2. twitter is fine and 
3. tumblr is getting hot
4. mobile, not surprigsingly, keeps growing
5. people do many many things with internet but social is starting to drive and start things
6. social networker adults are more likely to engage in activities that are great for the economy and
7. active social media users become influential

Conclusion

It sounds like social-media is doing its thing: amplifying the social experience through usability and reachability. It isn't about media at all. Internet (plus good design and good UIs and ...

So, do you still remember when you feel like this?

Tony Kelly, the renowned Irish fashion photographer, shot this promotional ad for American Apparel Kids. Check out how he used super cutness to replace the typical super sexiness of Americal Apparel for, err...  ex-kids.

All that while providing the same message.

Now... after watching it, you want to be a kid again and start all over, don't you?

Right, that's the message reaching its destination.